Keyword Research and Competition Analysis. What is keyword research and what is competitive analysis?
Users search on search engines using keywords or keywords, and the engine will provide results relevant to these keywords.
With the help of tools from Google, we can do research to find keywords that are popular or those with low competition.
The importance of keyword research
In the early days of my career as a blogger, because I didn’t understand keyword research, I made articles on topics that were unsearchable. I was surprised, even though the article was ranked 1st in Google search results but why didn’t it get traffic?
It wasn’t until I understood keyword research that I realized that the keywords I was aiming for were not looking for them.
So, keyword research is important so that we don’t get tired of writing articles and eventually no one will read.
Then what is meant by competition analysis?
For new blogs or websites whose SEO foundation is not yet strong, there are times when we need to target low-competition keywords so that we can still appear on the first page.
Keyword research with Google Keyword Planner and other tools
My favorite tool for doing keyword research is GKP or Google Keyword Planner. The reason is because it is free and features complete. In addition, because it is owned by Google itself, it is certainly more accurate.
Keyword Research and Competition Analysis
It’s easy to do keyword research:
- Enter a keyword, you can enter more than one. To enter more than one keyword use commas or line breaks
- Set target country
- select a language
- Click ‘get ideas’
You can also use tools from Neilpatel to find good and good main keywords, because there will be keywords with competition and also the value paid for adsense.
If you have found the main keywords, you can use a keyword tool that summarizes keywords derived from the main keywords.
The tool is free and I’ve made it for all of you, please go to mobitricks.info/tools
This derived keyword tool is very useful for you to create multiple keywords in one article that you create.
You can see the results below.
the main keyword is what I gave a red circle, and for the derivative results of the keywords that have been taken is in the blue box.
These derived keywords are very capable of supporting your article to reach page one in search results on Google.
From this we can see that there are 320 people who search with the keyword buy clothes a month. On the other hand, if I replace it with “selling clothes” the result turns out to be 1,900, this means that there are more people looking to sell clothes than buying clothes.
By utilizing our knowledge of on-page SEO from the previous chapter, we can optimize our website pages using the keyword selling clothes instead of buying clothes.
This is what keyword research is all about.
Look for low competition keywords
In doing keyword research, we as new website owners usually target those with low competition. This is because new websites usually don’t have a strong “foundation” so they will lose out if they compete with big websites.
Long tail keyword
One more thing you need to know about keyword research is long tail keywords.
In addition to the keywords you are looking for, GKP also displays the number of searches for similar keywords. For example, from the picture above, besides the keywords for new clothes, there are also others such as buying and selling clothes, buying clothes online, buying and selling clothes online, and others.
From here, if we optimize the website for the keyword buy clothes, then there are only 320 searchers per month. But if we optimize to buy clothes online, the total searches are 1,300 + 320 = 1,620.
But of course the decision is back in your hands and whether or not your content is relevant to the existing long tail.
Finally, if your website is an online shop (e-commerce) or is monetized with affiliate products, long tail keywords usually provide a higher conversion rate than regular keywords. This is because people who use the long tail usually have a higher purchase intention.
For example, a person looking for “blue shirt” with “buy blue shirt”. The first usually only wants to find information, while the second shows an intention to buy.
More on keyword research
This chapter is only an introduction to keyword research and its relationship to SEO, if you want to explore more about this topic please refer to the special guide for keyword research (5 chapters).